Companies that create better communities

Belgrade, June 09, 2022 –Coca-Cola HBC Serbia and Bambi presented the 2021 Sustainability Report, titled “Future is Shared Responsibility”. This is the ninth Report of Coca-Cola HBC Serbia, and the second one presenting joint results and goals with Bambi, a member of the Coca-Cola HBC family since 2019.

In another challenging year, Coca-Cola HBC Serbia and Bambi continued with innovation and business development, as well as with improvement of all indicators related to environmental protection, as an important area of sustainability. Major achievements affecting environmental protection include the following:

• Coca-Cola HBC Serbia reduced water consumption per litre of produced drink by 53.45% and energy consumption by 56% since 2007;
• Coca-Cola HBC Serbia became the first holder of the prestigious AWS Certificate, confirming exceptional care for water resources in the company’s bottling plants;
• Since 2017, Bambi reduced water consumption per tonne of products by 24,7%;
• Coca-Cola HBC Serbia directs 99.27% of production-generated waste for recycling.
• In 2021, Bambi recycled 98% of production-generated waste;
• A total of 800 new trees were planted.

“In 2021, not only did we manage to recover from the challenges imposed by COVID, but we also set the foundations for new accelerated growth in the coming years by entering new categories and expanding the portfolio with innovation. We will also remember 2021 as a record-breaking year in regard to our contribution to the recovery and development of the community where we operate, as well as in regard to impressive progress we made in the area of environmental protection. We invested in advanced technologies, such as smart coolers, established a green fleet in order to reduce harmful emissions, opted for more packaging innovation. And yet, we feel that this is only the beginning, as sustainability is an ongoing topic, matter of commitment and shared responsibility for our outstanding team of employees,” said Svetoslav Atanasov, Coca-Cola HBC Serbia and Montenegro General Manager at the Report presentation.

For Bambi, 2021 was also a successful year.

“For the first time in history, our export exceeded the magical limit of 10,000 tonnes, with a 10% increase against 2020. We invested EUR 11 million in a new Plazma production line and launched construction of the R&D Centre and we promise that it will be an occasion for a lot of good news, but primarily a source of inspiration, ideas, knowledge. We also care about our employees on a daily basis, working on their empowerment. We carefully consider our business plans, caring about environmental protection, as the future generations expect responsibility from us, just like we expect talent, innovativeness and better tomorrow from them,” underlined Ognjen Lazić, Bambi Financial Director.

Women’s representation, youth development and care for community

It was announced at the Report presentation that 67.7% of managerial positions in Coca-Cola HBC Serbia are assumed by women, while that rate stands at 46.97% in Bambi. Both companies invested in employee training, more than 29.9 thousand hours (Coca-Cola HBC Serbia) and 12.7 thousand hours (Bambi).

Youth remained in strong focus, and these two companies worked on their empowerment through educational programs such as Coca-Cola Youth Empowered and Bambi for YOUng.

In addition to numerous projects and initiatives in 2021, the companies invested RSD 92 million in local community development. As before, the Sustainability Report is harmonised with the most widely applied global methodology in that area – Global Reporting Initiative (GRI), and meets high requirements of the UN Global Compact related to Progress Report. The Report can be accessed here:“