Belgrade, September 08, 2022 – A new surprise has come from Bambi for lovers of the sweetest and smallest Plazma Mini Mini. In a hidden oasis at the heart of Belgrade, a new member of the Plazma Mini Mini team – Tutti frutti, as well as bigger and redesigned packaging of the favourite, iconic flavours, were presented.

The Plazma Mini Mini portfolio is refreshed with an aim to maintain the brand relevance among younger, as well as older generations, who always look for innovation in both flavours and communication. The redesigned packaging opens a new chapter of the Plazma Mini Mini concept, designing a long-term platform for future development.

In addition to the verified flavours – standard, non-coated “Plazmičko”, coated Choco and Choco Strawberry, the iconic Plazma Mini biscuit now offers a combination of fruit mix coated with white chocolate.

“As the leader in the biscuit market, we strive to constantly listen to consumer’s wishes and be a generator of innovation. Thus Plazma, as the most preferred brand of Bambi, has changed over the years through new packaging, shapes, formats and flavours. In April 2016, we launched the smallest Plazma ever, Mini Mini Plazma in non-coated and choco variant, and with a subsequent rollout of Mini Mini Plazmičko, Choco and Choco Strawberry, we set off on a new adventure. The merry Mini Mini Plazma team is now joined by the playful Tutti Frutti, ready to conquer the world – of both the youngest and most loyal consumers and those older ones, who enjoy the crunchy harmony of the iconic Plazma biscuit and the rounded taste provided by Plazma Mini Mini. We believe that the new, as well as already popular flavours of our smallest Plazma, in new attractive packaging will bring happiness and win the world of children and adults,” said Zorana Antić, Marketing Director of Bambi.

Crunchy Plazma Mini Mini biscuits invite to a new adventure with colourful and appealing characters for each flavour. Plazma Mini Mini is ideal on the go thanks to its practical pack, because it fits every bag, suitable for every moment, for a snack at school or at home – and fits any pocket money. There are also bigger packs, perfect for sharing with friends. The new flavour and packaging design of Mini Mini Plazma simply invite to socialising and fun, winning your world.”