Belgrade, April 8, 2022 – This year again, Bambi’s Plazma brand has been voted the most favourite domestic product by consumers in the Sweets category, within the traditional “My Choice” award ceremony organised by the “My Serbia” Association.

For more than five decades now, generations have been growing up with Plazma, thanks to its supreme quality and unique taste, and it is a significant part of family, as well as national tradition. The same as in 2021, when Plazma won two awards: the Most Favourite Domestic Brand in the Sweets category and Consumers’ Favourite, this year again, Plazma won the title of the most favourite domestic product of consumers, confirming once more its unrivalled quality.

““My Choice” is one of the most significant awards for us in the company, as it comes from consumers, who have recognised Plazma’s quality and rewarded it for the 12th year in a row. It also provides us with additional motivation to continue to grow and develop with future generations. As a domestic brand, Plazma is a synonym of quality, having built its credibility both in Serbia and in foreign markets, as confirmed by the prestigious “Home Keeper” label, which verifies supreme product quality by exclusively using local raw materials in production. We continue to invest in quality of our products and, as a socially responsible brand, we are always there for our loyal consumers,” noted Strahinja Inić, Plazma Brand Manager.

Plazma is a well-liked brand that inspires with constant quality improvements and innovation. We grow and grow up with Plazma, but we never overgrow it, because there is always room for Plazma.”