Belgrade, September 28, 2021 – Bambi’s Plazma brand won the title of the most favourite domestic product in the Sweets category, based exclusively on consumers’ vote within the traditional “My Choice” award ceremony, organised by the “My Serbia” Association.

For more than five decades, Plazma has played a special role in family moments and, thanks to its unique taste, supreme quality and ingredients, numerous generations have grown up with it. This year again, Plazma was selected the Most Favourite Brand among sweets that consumers trust the most.

“The prestigious award we have won for the 11th year in a row confirms that we enjoy huge consumer trust. It is a great honour for us, as well as responsibility and motive to continue to grow and be an inspiration and support to generations to come. Last year was full of major challenges, when we launched the campaign titled “Great deeds originate at home”, aiming to be a generator of positive change, solidarity and empathy. In the upcoming period, we will continue to support our consumers, while also striving to offer something new and interesting for the most loyal fans of our products,” said Aleksandra Savić, Senior Plazma Brand Manager.

Plazma is a brand which inspires, which is loved and, as such, it has been an irreplaceable sweet of many generations for decades. A secret to its success lies in trust and true love it received from its consumers, and its mission is responsibility to win hearts of future generations with quality, as well as with great deeds.”