misija-vizija

OUR PURPOSE “OPEN UP MOMENTS THAT REFRESH US ALL” MEANS THAT IT’S THE MOMENTS WE OPEN UP THAT MATTER MOST. OUR VISION IS TO BE THE LEADING 24/7 BEVERAGE AND SNACK PARTNER.

Mission and vision

To deliver this, we introduced a new strategy in 2019, Growth Story 2025. This is built on five key pillars of growth, underpinned by Growth Mindset Values and guided by ambitious targets.

The Bambi mission focuses on five key segments of our business.

1.

WIN IN THE MARKETPLACE

Our consumer-centric portfolio is enhanced by a customer-centric sales approach. We use increasingly sophisticated market and customer insights to create category strategies that create value for our customers, ourselves and our shareholders.

2.

LEVERAGE OUR UNIQUE 24/7 PORTFOLIO

Our portfolio is one of the strongest, broadest and most flexible in the beverage and snack industry, which means that we have a product range that we can deploy across high value occasions and channels to capture substantial growth opportunities.

3.

CULTIVATE THE POTENTIAL OF OUR PEOPLE

We are 33,000 passionate, diverse and committed professionals. Identifying, nurturing and cultivating talent is key. Our structure, large geographical footprint and the diversity of our markets provides our people with valuable and versatile operational experience. This comprehensive understanding of our business allows them to make a tangible contribution to our growth.

4.

FUEL GROWTH THROUGH COMPETITIVENESS & INVESTMENT

We have a strong track record of driving efficiencies and savings and remain focused on finding smarter and faster ways to operate.

5.

EARN OUR LICENCE TO OPERATE

We continue to reduce emissions from our operations and focus our minds and actions on water use and stewardship, ingredient sourcing, nutrition, wellness and wellbeing within our organisation and our communities.